The sweet smell of the season
I t’s the most wonderful time of the year. That’s what they tell us. “They” being advertisers. It’s the Lexus to December to Remember and Toyotathon, when unexpected vehicles show up in snow covered driveways across America with big red bows on Christmas morning. It’s when you “tell her you love her all over again” with a hideous Pandora bracelet or other tacky bauble from Kay Jewelers. They really lay it on thick at Christmastime. And nobody lays it on thicker (or weirder) than the perfumers. In all my 45 years, I have yet to see a perfume commercial that makes sense. Chanel has Keira Knightly sitting in her ballgown alone in a hotel room playing chess and, presumably heavily doused in Coco Mademoiselle “for the night”. There’s a lot to unpack here . . . does Keira live in a home where chess is forbidden? Is that why she must run away one night to play, alone it seems? And because it’s such a special occasion, she dresses up in her best dress and all the necklaces she owns? It st...